Chapter 161
Olivia
Penelope's smile tightened almost imperceptibly. "We go where the exciting opportunities are. And the Thompson brand is..." she paused, her eyes sliding to Alexander, "...ripe for revitalization."
"That's precisely what we demonstrated in our presentation," I replied. "A revitalization that honors the Thompson legacy while appealing to a new generation of luxury travelers."
"A lovely sentiment," Penelope said dismissively. "But sentiment doesn't drive revenue."
"Actually, in the luxury market, sentiment is exactly what drives revenue," I countered, keeping my tone professional despite my rising irritation. "Emotional connection to the brand is what justifies the premium pricing."
Alexander shifted slightly beside me, his leg pressing against mine in what felt like silent approval.
"That's one approach," Penelope conceded with
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