Chapter 389

Hiring internet celebrities to promote products is more effective in the current climate than employing traditional stars.

However, Orchid's cosmetics line, unlike other commodities in the market, belonged to the high-end spectrum and had to rely on reputation rather than fleeting trends.

Hence, Carnelian decided to let Orchid venture into this new marketing approach, with the first step being collaborations with reputable stars.

After all, established stars are generally more reliable than internet sensations.

Judging from the online feedback, Gladys enjoyed a good reputation. She had a steady career, with several film and TV works each year, and her popularity was undeniably considerable.

There was one thing. However, that was too much: her penchant for creating scandals.

Any star who had to rely on this method to remain relevant would find it challenging to have stable growth. Once Orchid and Gladys begin their partnership, they would unav